Section 1 of 5

About Your Business

Hi there. I'm speaking with tour and experience operators to better understand the biggest challenges around OTAs, direct bookings, commissions, and getting found online.

This short survey takes around 3-5 minutes. Your answers will help shape a better 'get found and booked' solution for operators in this space.

Thanks in advance. I really appreciate your input.

1. Business name *

Please enter your business name.

1b. Business website

2. Your name *

Please enter your name.

3. Email address *

Please enter a valid email address.

4. Country *

Australia New Zealand Other

Please select your country.

State or territory

Island

North Island South Island

5. What type of experiences do you offer?

Select all that apply

6. How long have you been operating? *

Please select an option.

7. How many bookings do you take per month on average? *

Please select an option.

Section 2 of 5

Your OTA Experience

Tell us about the online travel agencies you work with and how that's going.

8. Which OTAs do you currently list on?

Select all that apply

9. Roughly what percentage of your bookings currently come through OTAs? *

Less than 25% 25-49% 50-74% 75% or more

Please select an option.

10. What is the average commission rate you pay to OTAs? *

Please select an option.

11. Overall, how satisfied are you with what OTAs deliver for your business? *

1

2

3

4

5

Very unsatisfiedVery satisfied

Please rate your satisfaction.

12. What frustrates you most about OTAs?

Select all that apply

High commissions reducing my margin Limited access to customer details Limited control over pricing and promotions Heavy reliance on OTA visibility / algorithm changes Slow or difficult payouts Difficulty standing out from competitors Repeat customers booking again through OTAs instead of direct Other

Section 3 of 5

Your Direct Booking Situation

How well is your own website working for you right now?

13. Do you have your own business website? *

Yes, and it works well Yes, but I'm not happy with it I'm currently building one No

Please select an option.

14. Do you currently use a reservation system? *

Yes No

Please select an option.

14b. Which reservation system do you use?

Select all that apply

15. What percentage of your bookings are currently direct? *

Under 10% 10-25% 25-50% Over 50%

Please select an option.

16. What are the biggest barriers to getting more direct bookings?

Select all that apply

My website does not get enough traffic I do not rank well on Google I do not have a proper booking/payment system I do not have the time or skills for digital marketing Budget constraints Customers trust OTAs more than my own website I'm not sure where to start Other

17. Do you currently run paid ads? *

Yes No

Please select an option.

17b. Which platforms do you advertise on?

Select all that apply

Meta (Facebook / Instagram) Google Other

18. Have you ever lost a repeat customer because they rebooked through an OTA instead of contacting you directly? *

Yes, regularly Yes, occasionally Probably, but I can't track it No

Please select an option.

Section 4 of 5

Your Biggest Challenges

Help us understand where the real pain points are for your business right now.

18. How significant are these challenges for your business right now?

Rate each from 1 (not a problem) to 5 (a major problem)

Challenge	1	2	3	4	5

Not a problemMajor problem

19. If you could fix one thing about your booking and distribution setup, what would it be?

20. Roughly how much do OTA commissions cost your business each year? *

Please select an option.

Section 5 of 5

Looking Ahead

Almost done. Just a few forward-looking questions.

21. How interested would you be in a solution that helps tour operators get discovered more easily online and drive more direct bookings? *

Very interested Interested Somewhat interested Not interested right now

Please select an option.

22. If a solution like this existed, which outcomes or features would matter most to you?

Select all that apply

More visibility in Google search Better visibility in AI search and assistant answers More direct bookings through my own business Full access to customer details and booking data Better performance tracking and reporting Easier booking and payment experience Tools to help build trust and credibility online Marketing support to help attract more customers

23. What would you be willing to pay per month for a solution that consistently helps drive more direct bookings? *

Under $50/month $50-$99/month $100-$149/month $150-$200/month Over $200/month if the ROI is clear I would not pay a monthly subscription

Please select an option.

24. Is there anything else you'd like to share about your current situation or what would help your business?

25. Would you like to be kept in the loop as this develops? *

Yes, please keep me updated Yes, I'd be open to a short chat Email updates only No thanks

Please select an option.

26. Phone number (optional)

About Your Business

Your OTA Experience

Your Direct Booking Situation

Your Biggest Challenges

Looking Ahead

Thank you so much!